ULUK Content Gap Read — Gong · Sales Intelligence

Prioritized recommendations · Top 5 content plays

Consideration Effort: LOW Impact: HIGH

Ship Forrester Wave + Gartner Magic Quadrant badge creative to every Consideration-stage SINGLE_IMAGE.

Precedent: Salesloft is running Forrester Wave with 14 highest-possible scores as its dominant Consideration-stage anchor See the ad ↗.

Gong has the analyst wins but is not marketing them. Salesloft is proving the lever works. This is a copy-paste creative task with zero content cost.

Format: SINGLE_IMAGE badge treatment on all existing consideration creative

Interest Effort: MEDIUM Impact: HIGH

Build a Revenue AI ROI Calculator as an interactive interest-stage diagnostic.

Precedent: Salesloft is running a 3-minute pipeline calculator that benchmarks the impact of AI agents See the ad ↗.

Salesloft's calculator is drawing interest-stage traffic with a self-service diagnostic. Gong has product-agent creative but no interactive tool. A configurable calculator (input rep count → output potential revenue lift) would fit Gong's brand voice and stat-anchor discipline.

Format: CAROUSEL walkthrough + interactive landing page

Decision Effort: MEDIUM Impact: MEDIUM

Launch a Manufacturing-vertical creative track with a quantified named-customer outcome.

Precedent: Salesloft runs an entire Manufacturing vertical — Emerson +30% efficiency lift, 3M, Siemens See the ad ↗.

Salesloft owns Manufacturing. Gong owns Financial Services. Both matter for revenue-tech buyers. Adding a Manufacturing customer story with a quantified outcome (mirror the Anthropic +64% pattern) opens a vertical Salesloft currently owns unchallenged.

Format: SINGLE_IMAGE named-customer + DOCUMENT vertical guide

Retention Effort: HIGH Impact: HIGH

Build the Gong Revenue AI Summit as an annual community event with 6-month retention creative attached.

Precedent: Outreach's Unleash 2026 event is the category-leading retention-stage asset See the ad ↗, and Salesloft runs Saleslove on Tour retargeting See the ad ↗.

Gong has a strong community identity (#RavingFans, #Gongsters) that isn't surfaced in captured ad creative. An annual customer-facing summit built on the community would generate 6 months of post-event content (session recaps, speaker highlights, on-demand access), which is exactly what Outreach's Unleash corpus is doing.

Format: VIDEO recap + DOCUMENT announcement library + SINGLE_IMAGE speaker highlights

Decision Effort: LOW Impact: MEDIUM

Add a bottom-funnel offer at Decision stage — Gong doesn't have a direct-conversion incentive.

Precedent: Outreach is running $250 Amazon gift-card offers on MESSAGE DMs at massive volume See the ad ↗.

Gong's Decision-stage creative is heavy on proof but light on incentive. A time-bound Snapshot-style offer (a co-branded quantified benchmark, an early-access product feature, or a professional-services credit) would give the ABM DMs a direct-conversion hook similar to Outreach's approach — without adopting the gift-card economics.

Format: MESSAGE-format ABM DM with time-bound offer

Journey matrix · 5 stages × 3 brands · Gap column highlighted

Journey stage	Gong (subject)	Salesloft	Outreach	Gong's gap + recommended fill
Awareness Learning about the category, industry trends, or a problem. Not yet vendor-shopping. No gap	8 ads Amit Bendov CEO thought-leadership essays. State of Revenue AI 2026 research anchor. Big Dipper agentic-launch narrative fronted by executive bench. Amit Bendov "AI jobs apocalypse" essay See the ad ↗. Big Dipper CEO-fronted launch See the ad ↗. State of Revenue AI stat post See the ad ↗.	3–5 ads CIO/CRO Growth Trifecta research (400 enterprise leaders). Data-integrity thought leadership. CIO Revenue Driver research See the ad ↗. 87% enterprises missed revenue target research See the ad ↗.	1–2 ads CEO Abhijit Mitra Unleash 2026 recap essay. No original research franchise. Abhijit Mitra Unleash recap See the ad ↗.	None — Gong is category-leading here. Continue publishing Amit Bendov essays and treat State of Revenue AI as a franchise (annual flagship + quarterly refreshes).
Interest Learning what the product actually does. Curious about capability. Not comparing yet. High gap	6 ads Product-agent creative (sales team AI agents). Sales-leader-coaching series. Big Dipper CPO explainer. "AI agents help every AE win more" See the ad ↗. "Great sales leaders coach differently" See the ad ↗. Big Dipper CPO Eilon Reshef See the ad ↗.	12 ads Pipeline calculator (interactive, 3-minute diagnostic). AI agent product tours (CAROUSEL). Manufacturing vertical guide. Pipeline calculator See the ad ↗. Interactive AI agent tour See the ad ↗. Manufacturing sales complexity See the ad ↗.	2 ads One VIDEO product placeholder. Almost no product-explainer creative in captured window. "Let Outreach handle the busy work" video See the ad ↗.	Presence + Format gap. Salesloft is running an interactive pipeline calculator; Gong has nothing equivalent. Build a Revenue AI ROI calculator (subject-brand-specific) as the interest-stage anchor. Test as a CAROUSEL that walks a prospect through their own team's revenue potential.
Consideration Actively comparing vendors. Reading analyst reports. Building the shortlist. Critical gap	7 ads Practitioner-guide DOCUMENT library (Sales Planning, email templates, cold-email tactics). Revenue AI Buyer's Guide. Sales Planning guide DOCUMENT See the ad ↗. Revenue AI Buyer's Guide See the ad ↗. 85M email dataset for cold-email tactics See the ad ↗.	5 ads Forrester Wave analyst positioning (14 highest scores). Samantha McKenna expert masterclass. Modern selling team guide. Forrester Wave "connects sellers and leaders" See the ad ↗. Forrester Wave 14 top scores See the ad ↗. Samantha McKenna masterclass See the ad ↗.	10 ads Becc Holland x Angela Garinger Bennett discovery methodology webinar (retargeted heavily). Unleash 2026 announcement library. Becc Holland discovery webinar See the ad ↗. Unleash 2026 announcements See the ad ↗. Unleash on-demand access See the ad ↗.	Quality gap — Gong has NO analyst-badge creative in the captured window despite likely Gartner Magic Quadrant and Forrester Wave standing. This is the sharpest single missed lever. Salesloft is proving the format works. Ship Forrester + Gartner badge creative to every Consideration-stage SINGLE_IMAGE within 30 days.
Decision Narrowing to 1–2 vendors. Building the business case. Looking for proof, urgency, and offers. High gap	12 ads Anthropic +64% seller-productivity anchor (dominant). Coupa $2B ARR case. Financial Services vertical (Experian, Morningstar, Nasdaq). Anthropic +64% productivity See the ad ↗. Coupa $2B ARR video See the ad ↗. Experian/Morningstar/Nasdaq See the ad ↗.	20 ads Hexagon named-account ABM (15+ variants). Manufacturing vertical named customers (Emerson +30%, 3M, Siemens). Named account reps (Rebecca O'Shea, Becci) in the copy. Hexagon 96% forecast accuracy + named rep Becci See the ad ↗. Hexagon 50% admin reduction + Rebecca O'Shea See the ad ↗. Emerson +30% efficiency See the ad ↗.	40 ads MESSAGE-format ABM DMs with $250 Amazon gift-card offer. Rotating named ABM personalities (Renee, Allison). No named customer outcomes. Renee (BDR Perf Lead) DM with $250 gift-card See the ad ↗. Allison (VP Global Accounts) DM See the ad ↗. Diagnostic red/green DM template See the ad ↗.	Theme + Format gap. Gong's Financial Services vertical is running; Salesloft's Manufacturing vertical is running; neither Healthcare nor Technology-vertical creative exists across the category. Build a Manufacturing-vertical creative track using a named customer (Coupa is technology-adjacent — try a Manufacturing customer next). Also missing: a direct-conversion Snapshot-style offer at Decision stage that Outreach is running via $250 gift card.
Retention / Expansion Already a customer, or renewing/expanding. Community and product-release content. Medium gap	1 ad Stacey Justice (VP GTM Enablement) demonstrating internal use of Gong Enable. #RavingFans community identity referenced. Stacey Justice "We launched Gong Enable using Gong Enable" See the ad ↗.	2 ads Saleslove on Tour post-event retargeting (Samantha McKenna masterclass reserved for customers). Saleslove on Tour Samantha McKenna masterclass retargeting See the ad ↗.	3 ads Unleash 2026 on-demand access for missed attendees. CEO Abhijit Mitra long-form community recap. Unleash 2026 on-demand See the ad ↗. Abhijit Mitra Unleash recap See the ad ↗.	Presence gap. Outreach is running the most retention-stage creative in the category via the Unleash 2026 event corpus; Salesloft has Saleslove on Tour retargeting. Gong has one ad and a strong latent community (#RavingFans, #Gongsters). Build a Gong Revenue AI Summit — an annual customer event modeled on Unleash — with the speaker corpus attached, and run retention-stage creative for 6 months post-event.

Industry trends · Sourced macro layer

Agentic AI is the #1 emerging enterprise tech for 2026.

Gartner's Top Strategic Technology Trends for 2026 centers agentic AI as the dominant emerging enterprise theme. All three brands claim agentic framing. Gong's Big Dipper is the most-defined agentic execution layer; Salesloft's pipeline calculator embeds agentic AI in the diagnostic; Outreach's DMs are agentic-forward in copy.

Gartner · Top Tech Trends 2026 ↗

Category coverage: Gong, Salesloft, and Outreach all cover this. No uncontested territory — but the execution quality varies wildly. Gong's Big Dipper is the most credible agentic-launch positioning in the captured category.

89% of B2B buyers use generative AI for self-guided research.

Forrester's 2026 State of Business Buying: the sales-tech buyer is asking ChatGPT or Perplexity before ever landing on a vendor page. The advertiser whose category language and product name are most retrievable wins the consideration set. Structured, machine-readable comparison content is the AI-discovery layer.

Forrester · State of Business Buying 2026 ↗

Category coverage: NONE of the three brands is publishing structured comparison content or machine-retrievable buyer-guide microsites. Uncontested territory. The first advertiser to ship a structured Sales AI Comparison microsite owns the AI-discovery consideration set.

Gong owns Awareness and Decision in the Sales Intelligence category. But three specific gaps are quietly funding Salesloft and Outreach's pipeline.