How AI Coding Companies Advertise — A Competitive Breakdown
We ran competitive ad audits on Cursor, GitHub Copilot and Claude Code. Read together, they reveal a strange asymmetry: in a category where the buyer is shopping for an AI coding tool, only one of the three advertisers is actually advertising one.
How B2B Fintech Companies Advertise — A Competitive Breakdown
We ran competitive ad audits on Ramp, Brex, Mercury and Navan. Read together, they reveal four fundamentally different plays inside the same spend-management category — and a Capital One acquisition that just changed the math.
How B2B Procurement Companies Advertise — A Competitive Breakdown
We ran competitive ad audits on Staples Business, ODP Business Solutions and Walmart Business. Read together, they reveal a category where one advertiser is fighting differently — and the others aren’t fighting back.
How Identity-Security Companies Advertise — A Competitive Breakdown
We ran competitive ad audits on Okta, Ping Identity, CyberArk and JumpCloud. Read together, they reveal a category mid-transformation — and a war over a single word.