NewPaid Media Content Gap Analysis Read — the only competitive content read where every finding is traceable to the actual source ad in one click. Journey-mapped. One page. See the Gong sample →
B2B Competitive and Industry Intelligence

Your competitor's campaign approach, fully decoded.

See exactly how your competitors advertise.

ULUK is competitive and industry landscape intelligence for B2B marketing teams. We analyze your company against a competitor across 42 strategic dimensions and deliver an interactive Strategic Read — in one business day.

The problem

You can see your own funnel. Theirs is a black box.

You know your own campaigns in perfect detail — every message, offer and metric. Your competitors' campaigns are a guess. You know they are spending. You do not know what they are claiming, which offers they push hardest, what their messaging and GTM focus is, which formats they bet on, what their core differentiators are, or where they are exposed.

So competitive strategy gets argued from memory, scattered screenshots and gut feel. That is an expensive and chaotic way to make strategic decisions in a market moving this fast.

What you get

One pack. Four deliverables. Built to be opened by every person on your team.

Every ULUK plan delivers the same pack — an executive briefing deck, a deep strategic synthesis, the head-to-head Strategic Read data with a real ad gallery, and the monthly delta brief on plans where the cadence is built in. Each piece is shaped for who actually reads it.

01 · Executive briefing deck

An 8-slide read your CMO actually scrolls through.

Cover, why this matters now (with sourced industry trends), the landscape, the four sharpest findings, the open whitespace, recommended moves per brand, immediate actions sorted by team, and a pointer back into the depth. Built to be scanned in five minutes, screenshotted into Slack, and held up in front of the room.

02 · Strategic synthesis (Landscape Study)

The six-section deep document your strategy lead lives in.

Landscape snapshot, strategic industry trends with sourced citations, pattern counts across the rivals, ranked whitespace, the must-do table, and team-routed callouts for media, creative, SEO and strategy. The version of the analysis that has the room to make every argument with evidence behind it.

03 · Strategic Read with ad gallery

The 42-dimension head-to-head data your analysts trust.

Every competitor scored across 42 strategic dimensions in 10 categories, with the actual ad creative gallery alongside the analysis. Tabular comparison across brands, filterable by format and frequency, every finding tied to specific ads with a confidence rating. The evidence layer that makes the rest defensible.

04 · Monthly delta brief

What changed in your category since last month.

Included on Quarterly and Monthly plans. A focused read on what shifted in the rotation, what disappeared, what is new, and what the move signals about category strategy. A category leader can replace its entire conversion creative in 30 days; the delta brief is what catches that the moment it happens.

Every finding ties to real in-market campaigns and carries a confidence rating. The same lens across every plan, so the work is consistent and comparable. The same 42-dimension scaffold underneath everything you read.

Strategic Read Library

Don't take our word for it. Read the work.

The ULUK Strategic Read library is a growing set of real, finished reports and strategy syntheses. Open any of them and see the depth for yourself. The framework, the evidence, the recommendations — before you spend a dollar.

Pricing

Three ways to work with ULUK — and one lighter entry point.

Every plan below delivers the same pack: an executive briefing deck, a strategic synthesis, and the head-to-head analyses with the full image gallery. The choice is how often you want it refreshed. If you want a smaller taste of the framework first, start with the Paid Media Content Gap Analysis Read at $499 (or $299/month as a recurring content refresh) — a one-page journey-mapped read where every claim links to the source ad. See the Gong sample →

Snapshot
$1,499
One-time

Your brand against up to three competitors. The executive briefing deck, the strategic synthesis, and the head-to-head reads with the full ad-evidence gallery. Delivered in five business days. The trial that proves the framework on your own category.

Start a Snapshot — $1,499
Monthly Continuous
$799
Per month, cancel anytime

A full refresh every 30 days, plus the monthly delta brief. Twelve refreshes a year against the four in the Quarterly Pack. The right plan when your category moves fast and a one-month gap is too long to miss what changed. The Cursor pivot brief on our insights page is what this looks like, every month.

Start Monthly — $799/month
Running ULUK for multiple clients? If you are an agency, consultancy or fractional CMO, talk to us about volume pricing and white-label arrangements. We will work out a commitment that fits your retainer model. Start the conversation →
ULUK is in beta. While we are new and earning trust, we deliver first and invoice on completion. No upfront payment. Monthly subscribers get the first month at delivery and continue from there.
How it works

Three steps. One business day.

1

Tell us the matchup.

Your company and the competitor. Or competitors — you want to analyze. That is all we need to start.

2

We analyze.

ULUK reads each competitor's last 30 days of in-market campaign activity and scores all 42 dimensions, with evidence — then, for a study, writes the Landscape Study across them.

3

You get the report.

Your breakdowns, and the Landscape Study if it is a study, land in your inbox in one to three business days depending on size — ready to share with your team.

Why ULUK

Why the Strategic Read holds up.

An analyst-grade framework.

42 dimensions across 10 categories — not a vibe check or blackbox insights. The same lens across every time, so head-to-heads are consistent and comparable.

Evidence, not opinion.

Every finding points to specific real ads and carries a confidence rating. Nothing is invented, and nothing is overstated.

A research and strategy deliverable you'll actually use.

An interactive report — not a slide dump, not a spreadsheet. Built to be read, shared and acted on.

Fast.

Days, not weeks — a single Strategic Read in one business day, a full study in two to three. Traditional competitive research takes weeks.

FAQ

Questions, answered.

What is the read based on?

Publicly visible in-market campaign activity. The ads a company is actively running.

Which market do you cover?

Currently the United States. Each Strategic Read draws on a random sample of up to 100 ads per company within that 30-day window.

How fast is delivery?

The Snapshot pack lands in one to two business days from the moment you confirm the matchup. Quarterly and Monthly plans hold to the same cadence on the first delivery, then refresh on their stated schedule. The Monthly delta brief lands within two business days of the end of each month.

How many competitors can I compare?

Three competitors is the ideal mix — enough to surface a category-wide pattern, tight enough to keep every dimension sharp. We can accommodate up to five if your competitive set warrants it. Beyond that, talk to us at hello@uluk.ai and we will scope it together.

What do I actually receive?

Every plan delivers the same pack: an executive briefing deck (8 slides built for your CMO), a strategic synthesis (the deep Landscape Study your strategy team works inside), the head-to-head Strategic Read data with a real ad gallery and tabular comparison, and the monthly delta brief on Quarterly and Monthly plans. All interactive HTML, shareable straight to your team.

What is the Paid Media Content Gap Analysis Read?

A one-page, journey-mapped competitive read built for content leads and demand gen teams. It maps your brand and 2–3 competitors across the 5-stage B2B buyer journey (Awareness, Interest, Consideration, Decision, Retention), identifies the specific stages where competitors are running content you are not, and returns 3–5 prioritized content plays ranked by impact ÷ effort. The differentiator: every competitive claim links directly to the source creative, so a reader can verify any finding in one click. $499 standalone or $299/month as a recurring refresh. See the Gong sample →

How does payment work?

ULUK is in beta, so there is no upfront payment right now. You request an analysis, we deliver it, and we then send an invoice for the package you ordered. As ULUK grows this will move to direct payment at checkout.

Can you do a read on any company?

Any B2B company actively running campaigns. If a company is not advertising, there is nothing to analyze — we will tell you upfront and will not charge you. One nuance: we are still working on product-specific competitive study.

Is my Strategic Read private?

Yes. The comparisons in our public library are our own showcase examples or are published only with permission. Anything we produce for you is yours.

Stop guessing what your competitors are doing.

Your competitors, 42 dimensions each, one competitive study.

Run a competitive study