See exactly how your competitors advertise.
ULUK is competitive and industry landscape intelligence for B2B marketing teams. We analyze your company against a competitor across 42 strategic dimensions and deliver an interactive audit — in one business day.
You know your own campaigns in perfect detail — every message, offer and metric. Your competitors' campaigns are a guess. You know they are spending. You do not know what they are claiming, which offers they push hardest, what their messaging and GTM focus is, which formats they bet on, what their core differentiators are, or where they are exposed.
So competitive strategy gets argued from memory, scattered screenshots and gut feel. That is an expensive and chaotic way to make strategic decisions in a market moving this fast.
The ULUK audit is a head-to-head breakdown of your company against one competitor, built from their last 30 days of in-market campaign activity. We read everything — the messaging, the offers, the formats, the cadence, the proof points — and score both companies across 42 strategic dimensions in 10 categories.
The result is an interactive report you can hand straight to your team. Every finding is tied to real in-market campaigns and carries a confidence rating, so you always know what is solid evidence and what is an informed read.
The ULUK audit library is a growing set of real, finished audits and strategy syntheses. Open any of them and see the depth for yourself — the framework, the evidence, the recommendations — before you spend a dollar.
ULUK is priced around the competitive study — your company measured against the competitors that matter, with the synthesis that ties them together.
Your company vs. one competitor. All 42 dimensions across 10 categories, as a branded interactive report. Delivered in 1 business day. The fastest way to see what ULUK does.
Get a single audit — $49Your company vs. 3 competitors — three full audits plus the Strategic Synthesis that reads across all of them: market trends, cross-competitor pattern counts, ranked whitespace, and recommendations routed to your media, creative, SEO and strategy teams. Delivered in 2 business days. Everything you need to brief a campaign — and it saves roughly $47 versus buying the pieces separately.
Start a competitive study — $199Your company vs. 5 competitors — five full audits plus the synthesis. Built for agencies and category-defining accounts that need the whole landscape. Delivered in 3 business days.
Start a deep study — $299Need 2, 4, or more competitors? Studies are flexible — get in touch and we'll scope it. The synthesis is also available on its own for $99 if you already have ULUK audits to combine.
Your company and the competitor — or competitors — you want to analyze. That is all we need to start.
ULUK reads each competitor's last 30 days of in-market campaign activity and scores all 42 dimensions, with evidence — then, for a study, writes the synthesis across them.
Your audits, and the synthesis if it is a study, land in your inbox in one to three business days depending on size — ready to share with your team.
42 dimensions across 10 categories — not a vibe check or blackbox insights. The same lens across every time, so audits are consistent and comparable.
Every finding points to specific real ads and carries a confidence rating. Nothing is invented, and nothing is overstated.
An interactive report — not a slide dump, not a spreadsheet. Built to be read, shared and acted on.
Days, not weeks — a single audit in one business day, a full study in two to three. Traditional competitive research takes weeks.
Publicly visible in-market campaign activity — the ads a company is actively running.
Currently the United States. Each audit draws on a random sample of up to 100 ads per company within that 30-day window.
A single audit, one business day. A Competitive Study, two. A Deep Study, three — from the moment you confirm the matchup.
As many as matter to you. Most teams compare three to five — that is what the Competitive Study and Deep Study cover. Other counts can be scoped on request.
An interactive HTML report, plus a lightweight data file on request. The synthesis tier adds a full written strategy document.
ULUK is in beta, so there is no upfront payment right now. You request an audit, we deliver it, and we then send an invoice for the package you ordered. As ULUK grows this will move to direct payment at checkout.
Any B2B company actively running campaigns. If a company is not advertising, there is nothing to audit — we will tell you upfront and will not charge you. One nuance: we are still working on product-specific competitive study.
Yes. The audits in our public library are our own showcase examples or are published only with permission. Anything we produce for you is yours.
Your competitors, 42 dimensions each, one competitive study.
Run a competitive study