Paid Media Content Gap Analysis

See where your competitors show up in the buyer journey. And where you don't.

Q: Can I see a live example before commissioning one?

Yes. Every ULUK read is public. The Gong vs Salesloft vs Outreach Content Gap Analysis is live on our site and free to read.

A one-page competitive read. Journey-mapped. Every finding linked to the source ad.

A ULUK Content Gap Analysis maps every competitor's paid advertising against the five stages of the B2B buyer journey. Then it shows you exactly where your brand is missing, with every finding you can click through to the actual ad it came from.

See a live sample Commission a read for your category

What it is

A single-page competitive read that answers what your CMO is asking.

Definition. A Content Gap Analysis is a one-page read that maps where your competitors show up across the five stages of the B2B buyer journey and where you don't, with every finding linked to the source ad in one click.

Most competitive research in B2B looks like a folder of screenshots and a Google Doc no one fully trusts. A ULUK Content Gap Analysis is different in four ways.

One page, journey-mapped

Structured across the five stages of the B2B buyer journey. Coverage gaps become obvious in seconds instead of buried across a fifty-slide deck.

Every finding is source-linked

Every claim traces back to the actual competitor ad. Click any source pill and you are looking at the ad itself. No other competitive intelligence tool ships this.

Delivered in under a week

Commission today, receive the read within five business days. Compare to the six-week research project a consultancy would quote for the same question.

Priced like software, not consulting

Included with every ULUK engagement, starting at $1,499 for a single category. No day rates, no scope creep, no invoice surprises.

Live sample

Gong vs Salesloft vs Outreach: Sales Intelligence Content Gap Analysis

Forty-seven findings across the sales intelligence category, mapped against the five-stage buyer journey. Every finding links to the actual competitor ad in one click. Free to read.

Read the sample Commission one for your category

The framework

Every read is structured across the same five buyer-journey stages.

If competitors have paid coverage at every stage and you have coverage at two, the gap is visible in seconds. That is the whole point.

Awareness

The first time a buyer encounters the category. Broad problem framing, thought leadership, category education.

Interest

Buyer is actively researching solutions. Comparison content, use-case stories, self-guided evaluation resources.

Consideration

Evaluating specific vendors. Feature deep-dives, integration proofs, category positioning.

Decision

Negotiation and close. Offers, incentives, competitive displacement, security and compliance signals.

Retention

Post-purchase. Advocacy content, expansion messaging, customer community signals.

Who commissions one

B2B marketing teams commission a Content Gap Analysis when the CMO is asking a question the data cannot answer.

You are planning a category launch and need to know where the whitespace actually is, not where you assume it is.
Your CMO is asking for competitive intelligence they can trust, and the current answer is screenshots in Slack.
Your sales team is losing deals they should have won, and no one can point to a specific messaging or positioning gap.
You are building an ABM program and need to know what messaging is landing in your category before you spend against it.
Your quarterly review is coming and the leadership team needs real market context, not vendor pitches.

Fractional CMOs commission Content Gap Analyses to accelerate the first ninety days. Agencies commission them for their clients. In-house B2B marketing leaders commission them monthly to stay current on a market moving faster than quarterly reviews can keep up with.

Frequently asked

Common questions about a Content Gap Analysis.

What is a Content Gap Analysis?

A ULUK Content Gap Analysis is a one-page read that maps where your competitors show up across the five stages of the B2B buyer journey and where you don't. Every finding links directly to the source ad, so every claim is verifiable in a single click.

How is a Content Gap Analysis different from a competitive audit?

A competitive audit lists what competitors are doing. A Content Gap Analysis maps what they are doing against the buyer journey and shows you where your brand is missing. Same underlying data, more decision-forcing structure.

How is a Content Gap Analysis priced?

A Content Gap Analysis is included with every ULUK engagement. Pricing starts at $1,499 for a single-category Snapshot, $4,499 per year for a Quarterly Pack, or $799 per month for Monthly Continuous.

How long does it take to deliver?

Typically under a week from commission to delivery for a single category.

Can I see a live example before commissioning one?

Yes. Every ULUK read is public. See the Gong vs Salesloft vs Outreach Content Gap Analysis on our site, free to read.

Can I commission a Content Gap Analysis on my own brand alongside competitors?

Yes. Most commissions include your brand plus two to four direct competitors. The gap is only visible when your coverage sits alongside theirs on the same journey map.